DEMOGRAPHICS
WISCONSIN GOLFER MAGAZINE

2009 Reader Profile
82% Male/18% Female

Affluent

• Average household income: $174,000
• Average investment portfolio: $926,000
• 36% has investments above $0.5 million
• 84% employ a financial adviser, tax planner or private banker

Well Educated

• 76% have attended, graduated from college or more
• 30% have pursued post-graduate studies

Travel

• 66% travel for at least one golf-related vacation in the last 2 years
• 55% vacationed in Wisconsin, 42% go to Florida and 27% to Arizona

Internet

• 88% have assessed the internet in the last 30 days; 57% to make personal purchase, 46% to track investments and 44% to book travel plans.

Successful

• 70% are employed
• 40% of employed subscribers hold professional / managerial positions.

Involved

• 80% have read three or four of the last four issue, indicating strong reader loyalty
• 48% pass on the copy to at least one other reader, extending circulation by 26,500 additional readers.
• 47% took one action as a result of reading an advertisement; 11% or over 4,000 subscribers purchase/ordered a product/service.

Avid & Committed Golfers

• They play an average of 48.3 rounds of golf a year
• They are active enthusiasts of the game, reporting a median handicap of 16.
• 43% have a golf handicap of less than 15.